On November 19th, 2024, following the debut of the Balenciaga Apple Vision Pro application on July 16, 2024, Balenciaga has launched an update for the app, introducing features that redefine how users experience the House’s collections through the Apple Vision Pro.
A newly developed video player, custom-built for Balenciaga, presents optimized spatial video footage from the Summer 25, 53rd Couture, and Spring 25 collections.
Leveraging Apple Vision Pro’s spatial computing, 180-degree footage envelops users, making them feel as though they’re seated at a Balenciaga show. Captured with specialized cameras and advanced post-processing, the footage provides a truly immersive viewing experience.
